Advancements for All: The Prius Project, Day One
Forgive me (or rejoice, one of two) for today’s briefer-than-normal post, the first of a short series:
Over the last week I was approached by ReachNash to create hanging sculpture and painted elements to travel with Toyota’s Prius v and Free Yr Radio music festival tents.
The upside: creative illustration, the use of reclaimed and upcycled materials, and good ole gettin’ dirty with hands-on making that’ll travel to Lollapalooza (Chicago), Outside Lands (San Francisco), Bumbershoot (Seattle), Langerado (Ft Lauderdale), and Voodoo Fest (New Orleans).
The downside? A little under a week total make-time.
It was a simple choice. Much like Reed Richards, it was time to assemble the Fantastic Four and knock this thing into outer space:
There’s me, being our client contact and paperwork priestess between working on the Prius v themed works and adding on the sculpture;
Corey Lamp from previous Designer Friends fame, providing extra hands while channelling his innate sense of the 80s for the Free Yr Radio works;
Stephen Zerne, an ArtNerd and also a Designer Friend, as structural collaboration for the structure and creator of its travel crate;
and Lindsey Bailey, whose previous Poof experience makes her a usual suspect for sculpture as our concept artist and hands-on creator.
I think it’s safe to say I’m excited.








